business card design
Role: lead graphic designer
Client: sunlight solar
Location: portland, Or
Date: july 2020
After redesigning Sunlight Solar's logo, an updated business card design followed suit. Since a business card is often the first point of contact with a new potential customer, the branding and design needed to reflect their expertise and technical experience in order to give the customer a sense of trust for the brand.
With a 32 year history using their previous logo, it was imperative that brand recognition was preserved. My new design maintains a similar look and feel while including more modern elements such as a new typeface, custom kerning, a new globe icon, a simplified color palate, and variations for different logo uses.
Sunlight Solar is a premier solar installer in Oregon, Colorado, Massachusetts, and Connecticut. They've installed over 4,000 residential and commercial systems throughout the U.S. and they work with local non-profits to promote solar energy for home and business owners.