Feel player product packaging
Role: lead graphic designer & Photographer
Client: Seamus Golf
Location: Beaverton, Oregon
During my role as the in-house designer at Seamus Golf, I created this packaging design and insole design for the launch of Seamus Golf’s first Portland-manufactured shoe, created in collaboration with former Nike Bowerman Lab designer, Michael Friton. The Feel Player shoe was born out of a desire to amplify a player's connection to the golf course, and promote a method of play that focuses on a tactile connection to the ground.
Designing a shoe that allowed for a player to be more in touch with their natural environment was at the heart of this launch, and so I carried that vision into my design through incorporating illustrations of Seamus' favorite courses and Portland icon, Mt. Hood.