logo design for move with emily

Role: lead graphic designer 
Client: move with emily 
Location: portland, Or

Date: dec 2020

Move With Emily was born out of a desire to teach yoga and movement classes remotely. The need for a new platform to teach classes naturally resulted in upgrading Emily's overall brand presence and giving her a proper logo for the next chapter of her business.

Emily's classes range from high-energy Cardio Groove to slower and more conditioned Vinyasa Flow and Yin Yoga. 
By being a student of her classes before creating her brand identity, I was able to use my understanding of her brand to inspire a logo that feels true to the types of classes she teaches. The water icon communicates not only movement, which is core to her brand, but also strength, consistency, and a sense of calmness. By pairing this icon with a bold 'move' font and a signature-like 'with emily' font, I was able to bring together aspects of her teaching identity and incorporate it into the Move With Emily brand mark.  

Move With Emily is a movement brand and studio that offers virtual live and on demand classes founded by instructor Emily Baumann. Emily got her BA in Dance from the University of Oregon and has taken and taught classes in Portland, Los Angeles, and internationally.