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Graphic Tee Design

While working on the brand studio team at Groundworks Industries, I designed this t-shirt design as part of the LA Capsule Collection, released for the opening of Serra's first California retail location in West Hollywood Los Angeles.

Serra is a modern cannabis brand that exists to transform the way people look at cannabis. Through carefully crafted experiences, uncompromising products, a little art, and a lot of consideration, Serra believes that showing cannabis in a different light makes it possible for all kinds of people to see how it can enhance their day-to-day lives.

This design features the Quality Drugs logo mark, originally created for Serra by design agency, OMFG Co., as well as a repeating pattern of the Serra Feelings — Happiness, Relaxation, Energy, Creativity, Focus, and Relief — screen printed in white ink on Jungmaven's washed white organic hemp tees.

Available in-store only, at Serra Los Angeles.

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