Organic and Paid Social Design
Spanning nearly five acres and built around a 2.6-acre landscaped park, Waterline Square is the culmination of a thriving riverfront neighborhood 25 years in the making, where Midtown meets the Upper West Side. With over 100,000 square feet of amenities, Waterline Square offers a lifestyle that transcends expectations.
While working as a Visual Designer at The Charles NYC, I strategized and designed organic and paid social content for Waterline Square's social accounts, with a focus on Instagram and Facebook. Content I created includes video for Reels and paid ads as well as static imagery.